Index Press-centre News The debut presentation of the Company “Artesian” successfully held at the 17 World Exhibition of food and drinks in Miami (USA)

The debut presentation of the Company “Artesian” successfully held at the 17 World Exhibition of food and drinks in Miami (USA)

The debut presentation of the Company “Artesian” successfully held at the 17 World Exhibition of food and drinks in Miami (USA)

In late October of this year the Company “Artesian” producing Kyrgyz national drinks, successfully introduced its line of products in Miami (USA) at the 17th World Exhibition of foods and drinks.

Visitors of the exhibition were presented with the following products of  the Company “Artesian”: Fermented milk drink “TAN”, fermented cereal beverage “Ak Dan”, cereal beverage “Arshan” and “Chalap”.

It should be noted that for the American market represented product is a completely new and unique. The debut was successful, and guests of the exhibition liked Kyrgyz national drinks.

Considering that the world and the USA in particular there is a clear tendency to consume a healthy and natural food - products of the Company “Artesian” fully meet this trend, which was confirmed by a lot of positive feedback: particularly liked Americans a drink “Tan” and “Arshan”.

For several days until lasted exhibition, the stand of the Kyrgyz Company called not only interest, but also a serious offer. Two large distribution companies in the USA suggested in the near future negotiations on possible cooperation options, giving a real opportunity for our drinks to enter the American market.

Also received an offer from an Indian company to open a joint venture in the country - as it turned out, in India there are close in taste drinks, which makes the market ready to perception Kyrgyz drinks.

Another company specializing in the production and sale of health drinks with unique qualities in Europe, USA and Japan - also showed great interest in the products, noting that the Kyrgyz national drinks are also included in the category with unique health-enhancing qualities that makes it possible to supply these products to permanent clients of the company.

Geography of companies interested in products “Artesian” is wide: the company from Turkey is ready to make the first order, and the Brazilian beverage distributors decided to conduct extensive market research on the possibility of sales in this country of Kyrgyz drinks.

- It was our first experience of participating in a trade exhibition in the USA. The results of the exhibition are promising, obtained vast experience, new ideas and inspiration. We plan to actively promote our products in the USA market. We hope that as a result of this exhibition in the near future, our drinks will be on the shelves in stores not only the USA but also other countries - said Zhanybek Isaev, a representative of the Company “Artesian”.

Note that participation in the exhibition was initiated by the International Association of Kyrgyzstan of the Kyrgyz Club, and activists of the organization carried out preliminary work to participate in the exhibition, as well as with representatives of “Artesian” conducted the presentation and organized stand of the Company.

- Product promotion of the Kyrgyz company abroad - one of the important directions of the Kyrgyz Club. We hope that participation of “Artesian” in the international exhibition will inspire other companies from Kyrgyzstan actively explore overseas markets, and it is possible to do, - said the head of the Kyrgyz Club Mr.Aibek Khakimov.

The International Exhibition of Food and Drinks in Miami - is the largest and most prestigious exhibition of food and drinks in the world. The exhibition is a good platform to find customers and partners as well as trade exhibitions in the USA are an important component of promoting products and services on the market around the world. This is largely due to the fact that these exhibitions come almost all the major representatives of the food industry. Such events - this is a good chance to meet all interested companies in one place, which is why it is very important to promote and participate in the development of such exhibitions.

Annually the exhibition in Miami attracts more than 10 000 representatives of the industry of food and drinks from 63 countries. The exhibition brings together representatives of the various types of business sectors related to the food industry: drive manufacturers, distributors, exporters, importers, restaurants, hotels, supermarkets, hypermarkets, net stores, as well as sea cruise companies.